An enduring icon for modern Filipino homes

 

Frigidaire as a legacy brand is more relevant today than ever with design and technological innovations

Frigidaire PerfectMatch in action: three PureFit with Metal-Tech Cooling units blend seamlessly within one kitchen cabinet. From left: 11 cu. ft. built-in upright freezer (model: FR-PF11NBBS); 13 cu. ft. upright refrigerator (model: FR-PR13NBBS); and 12 cu. ft. bottom freezer refrigerator (model: FR-PB12NCBS).

An iconic brand is trusted not only for reliable, consistent quality, but also for ingenuity in technology and functionality.

Frigidaire—the globally trusted consumer brand that has made its mark in Filipino culture by being synonymous with “refrigerator”—ensures its enduring presence with design and technological innovations that make it more relevant than ever to Filipino families.

With its recent reintroduction to the local market, Frigidaire brings a host of features especially suited for modern interiors and living spaces: 

Frigidaire's PureFit Built-In Multi-Door Refrigerator (Model: FR-BI18HBBS) features innovative PureFit Design Technology, combining a dynamic condenser and specially engineered hinges to achieve a true flush-fit installation creating a sleek, seamless look for modern kitchens.

At the heart of Frigidaire's latest innovation is PureFit Design Technology, delivering a “no gap” true flush-fit installation that integrates seamlessly with modern kitchen cabinetry. Featured in the Frigidaire FR-BI18HBBS 18-cubic-foot multi-door refrigerator, PureFit Design combines a Dynamic Condenser and specially engineered hinges to keep the side walls cool, allowing for a true built-in installation. This innovative design provides up to 10% more interior storage capacity—or approximately 150 liters of additional space—while maintaining the same external footprint.

Designed with precision engineering, Frigidaire’s PureFit Built-In Multi-Door Refrigerator (Model: FR-BI18HBBS) balances slim exterior dimensions (190.2 cm H × 90.5 cm W × 59.7 cm D) with maximum spatial efficiency—delivering approximately 10% increased internal storage capacity without compromising its seamless, modern profile.

Perfect Match concept, a modular refrigeration system that combines the FR-PF11NBBS (All Freezer), FR-PR13NBBS (All Refrigeration), and FR-PB12NCBS (Bottom Freezer). Together, these models provide up to 36 cubic feet of total cooling storage capacity while maintaining a seamless built-in appearance. Each unit features PureFit Design Technology, letting homeowners and designers customize premium kitchen configurations without sacrificing aesthetics or functionality.

Effortless Access, Uncompromised Vision: Engineered with a 105° wide-angle door opening, the Frigidaire PureFit built-in upright freezer (FR-PF11NBBS) and refrigerator (FR-PR13NBBS) pairing offers maximum internal visibility and seamless reach. Equipped with dynamic condenser, keeping the outer sides cool to the touch—allowing for a gapless, flush integration straight into your kitchen cabinetry.

Frigidaire’s Metal-Tech Cooling technology is primarily comprised of a stainless steel back panel that ensures even cooling throughout the unit, maintaining consistent temperatures while reducing cool air loss and preventing frost buildup. 

Compact yet powerful: Frigidaire PureFit with Metal-Tech Cooling 11 cu. ft. built-in upright freezer (model: FR-PF11NBBS) and 13 cu. ft. upright refrigerator (model: FR-PR13NBBS) combined seamlessly with PerfectMatch design technology.

Frigidaire’s wide voltage range (160V to 260V) also offers versatility and enhanced safety to handle voltage fluctuations, ensuring stable and reliable performance even during power inconsistencies—perfect for everyday use in varying electrical conditions.

Most importantly, Frigidaire’s i5 Inverter Technology saves up to 60 percent more energy compared to non-inverter units, while delivering more stable and efficient cooling performance—a definite advantage especially for cost-conscious and environmentally smart consumers.

“We are excited for Filipino homeowners to rediscover the same quality and excellence they have come to know of Frigidaire, with modern features and benefits for contemporary living,” says Franklin Chan of CYA Industries, the new official licensee of Frigidaire in the Philippines. The new Frigidaire refrigeration lineup was officially introduced to dealers, business partners, members of the media, and industry stakeholders during the brand's relaunch held on April 22, 2026, at the Monet 1 & 2 Ballroom of Novotel Araneta City.

A century and a decade since the first self-contained refrigerator was introduced by Guardian Frigidaire, the brand truly lives up to its iconic status by continuously pioneering innovation worldwide, and now, bringing it to Filipino homes once again.  

“HEART OF THE BEAST” is like an impressionist dream that gradually transforms into an expressionist nightmare,” say filmmakers about the survival adventure thriller, now showing in cinemas nationwide

 PARAMOUNT PICTURES

Brad Pitt and German Shepherd Uber in Heart of the Beast

Photo credit: Paramount Pictures

In the emotional survival thriller Heart of the Beast, retired Special Forces soldier James Belmont (played by Brad Pitt) and his combat dog Odin (played by real German Shepherd Uber) fly to the Alaskan wilderness for some peace and quiet. But things take a turn when their plane crashes. “The environment becomes the antagonist,” says director David Ayer. “It’s still stunning, but now the glaciers and the ice fields and the trees make it difficult to navigate. But James is an experienced Special Forces operator, so he knows how to move through rough terrain with only a map, a compass and a pencil to guide him.”

Filmed on location and in studio in New Zealand, Heart of the Beast brings an otherworldly feeling to the country’s soaring mountains and deep valleys. Ayer and his Academy® Award-winning director of photography Mauro Fiore have imbued the landscapes with a sense of beauty, mystery and a whiff of magical realism. “Mauro has old-school craftsmanship, artistry and a creative soul,” says Ayer. “His work here is all the more impressive because conditions were physically arduous. We were wet, cold, tired and miserable most of the time. There was something about being embedded in that way that comes across in the photography and brings truth to it.”

Fiore and Ayer discussed finding ways to create visuals that would be poetic and lyrical, says the cinematographer. “We spoke a bit about the beginning of the film being like an impressionist dream that gradually transforms into an expressionist nightmare,” explains Fiore. “By the end of the film, they are in purgatory. David wants the audience to be unsure of how much of what they’re watching is James’ subjective perception, almost dream imagery, and how much is reality.” 

German Shepherd Uber and Brad Pitt in Heart of the Beast

        Photo credit: Paramount Pictures

Looking back at a career packed with challenging projects, Ayer figures that Heart of the Beast may be the most difficult film he has made to date. “I’ve done a lot of action movies with big casts and witty dialogue, but I’ve never felt more exposed as a director,” he admits. “It’s just Brad Pitt and four incredibly talented dogs. The focus and intensity were unparalleled. Every camera choice, every shot, the flow, the visuals, it was all critical.”

The characters, he says, will remain with audiences for a long time, pointing to a line early in the film in which the character Watkins (played by J. K. Simmons) refers to the region as “the heart of the beast.” “And that’s part of where the title comes from,” the director says. “But it also refers to Odin. He has an incredibly powerful heart. And so does James. For 30 years, all he’s known is war. War isn’t always military action. Everybody in their own life has their own struggles. So it’s about Odin’s heart and James’ heart and the beating heart of the environment they’re trying to survive in.”

Brad Pitt and German Shepherd Uber in Heart of the Beast

Photo credit: Paramount Pictures

Ayer thinks the film will surprise people and hopes that it will inspire them to keep going, no matter the hardships, as Belmont and Odin do. “It’s about always being able to take one more step and never feeling sorry for yourself,” says Ayer. “There’s something aspirational in that. It’ll take audiences to a place they’ve only  imagined and make them feel things they haven’t felt before. It hits hard. It shakes you up emotionally and within that emotional journey there’s action, there’s adventure, and there’s fun. At a certain point it grabs you and the next thing you know, it’s over and the credits are rolling, and you have tears in your eyes.”

Critics have responded well to the film, which currently has an 89% rating on Rotten Tomatoes. “As pretty as the natural landscape is to watch, it is still the gut-wrenching emotional reach of this simple story of humanity at its finest, loyalty and friendship at its most meaningful, and above all the heart of a ‘beast’ and the man standing at his side. There will not be a dry eye in the house. If this one doesn’t move you, there is no hope,” wrote Deadline Hollywood in their review. 

Heart of the Beast is now showing nationwide. #HeartOfTheBeast 

Photo and Video Credit: “Paramount Pictures” 

HEART OF THE BEAST review - A Love Story Between A Man And His Best friend

By: Edgar Allan E. Yu

               Photo credit: Paramount Pictures 

#HeartOfTheBeast delivers a wilderness survival story that’s as gut-wrenching as it is physically punishing. Brad Pitt stars as a battered former Special Forces soldier stranded deep in the unforgiving jungle after a plane crash, with only his retired combat dog, Odin, by his side. Director David Ayer strips away all movie-star glamour, immersing viewers in a raw, brutal fight against freezing elements, rugged terrain, and the heavy weight of shared trauma. 

The film showcases an incredible chemistry between Pitt and his canine co-star, made even more compelling by the fact that both actors performed their own stunts, lending a terrifying realism to every sequence. Audiences can truly feel the exhaustion, the biting cold, and the bone-crunching impact of every fall as they struggle through the wilderness. 

               Photo credit: Paramount Pictures 

Pitt delivers one of his most understated performances in years, conveying deep emotion through desperate eyes and quiet moments rather than grand speeches. Meanwhile, the German shepherd, Uber, comes across as both adorable and intelligent, highlighting the film’s core theme—a heartfelt love story between a man and his best friend. Dog owners will surely love this!

@paramountpicsph

OCTOBER 2026

 

Don’t miss these titles, opening in cinemas in October 2026! 

#DiggerMovie

Photo credit: Warner Bros. Pictures

October 2, Friday - Digger (Warner Bros. Pictures)

Cast: Tom Cruise, Riz Ahmed, John Goodman, Sandra Hüller, Michael Stuhlbarg, Jesse Plemons, Robert John Burke, Emma D’Arcy, Burn Gorman, Sophie Wilde

Directed by: Alejandro G. Iñárritu

Trailer: https://youtu.be/-gqveWq_Qqs?si=a2B16QyIpqUgajfu 

Official synopsis: 

The most powerful man in the world embarks on a frantic mission to prove he is humanity’s savior before the disaster he’s unleashed destroys everything.

The Social Reckoning

Photo credit: Columbia Pictures

October 7 - The Social Reckoning (Columbia Pictures)

Cast: Mikey Madison, Jeremy Allen White, Wunmi Mosaku, Betty Gilpin, Billy Magnussen, with Bill Burr and Jeremy Strong

Directed by: Aaron Sorkin

Trailer: https://youtu.be/BksC5Mr_-ME?si=z9KWkMW2nrro3qos

Official synopsis:

Inspired by true events and the whistleblower who started the social media reckoning we’re seeing play out today, this Aaron Sorkin original screenplay is a companion piece to the hit film “The Social Network” and a true David and Goliath story. Frances Haugen (Madison), a young Facebook engineer, enlists the help of Jeff Horwitz (White), a Wall Street Journal reporter, to go on a dangerous journey that ends up blowing the whistle on the social network’s most guarded secrets. 

Other Mommy

Photo credit: Universal Pictures

October 7 - Other Mommy (Universal Pictures)

Cast: Jessica Chastain, Jay Duplass, Arabella Olivia Clark

Directed by: Rob Savage

Trailer: https://youtu.be/GOy7pyedDBM?si=O52jatMj_dFCW1Ug

Official synopsis:

From James Wan, one of the most influential architects of modern horror behind the “Saw,” “Insidious” and “The Conjuring” franchises – and Rob Savage, the director of bold genre films “Host” and “The Boogeyman,” comes a terrifying trip into the darkening world of a young girl, Bela, who forms a relationship with a sinister entity in her home who looks uncannily like her own mother.

#StreetFighterMovie

Photo credit: Paramount Pictures

October 14 - Street Fighter (Paramount Pictures)

Cast: Noah Centineo, Andrew Koji, Callina Liang, Joe “Roman Reigns” Anoai, David Dastmalchian, Cody Rhodes, Andrew Schulz, Eric André, Mel Jarnson, Vidyut Jammwal, Orville Peck, Olivier Richters, Hirooki Goto, Rayna Vallandingham, Alexander Volkanovski, with Curtis ‘50 Cent’ Jackson and Jason Momoa  

Directed by: Kitao Sakurai

Trailer: https://youtu.be/cAVMqVruC8c?si=xcTwIuUZS4nV75uB

Official synopsis: 

Set in 1993, estranged Street Fighters Ryu and Ken Masters are thrown back into combat when the mysterious Chun-Li recruits them for the next World Warrior Tournament: a brutal clash of fists, fate, and fury. But behind this battle royale lies a deadly conspiracy that forces them to face off against each other and the demons of their past. And if they don’t,  it’s GAME OVER!  

#ClayfaceMovie

Photo credit: Warner Bros. Pictures

October 21 - Clayface (Warner Bros. Pictures)

Cast: Tom Rhys Harries, Naomi Ackie, David Dencik, Max Minghella, Nancy Carroll, Joshua James

Directed by: James Watkins

Trailer: https://youtu.be/Xk_QQyvEERE?si=smLNQxch7B82r8WX

Official synopsis:

Matt Hagen’s meteoric rise from Gotham street kid to Hollywood leading man is tragically cut short when a local crime boss’s actions leave him horribly disfigured. Abandoned by his team and with nothing left, Matt seeks out a cutting edge treatment that miraculously returns him to his former self… but also unexpectedly affects his grip on reality, spiraling him down a destructive path of all-consuming revenge. 

Sense and Sensibility

Photo credit: Universal Pictures

October 28 - Sense and Sensibility (Universal Pictures, Ayala Malls Cinemas exclusive)

Cast: Daisy Edgar-Jones, Esmé Creed-Miles, Caitríona Balfe, Frank Dillane with George MacKay and Fiona Shaw

Directed by: Georgia Oakley

Trailer: https://youtu.be/8XVJZjx2hlE?si=Xr5LhHUegE5NMYi-

Official synopsis:

From Focus Features and Working Title comes an irresistible new take on Jane Austen’s iconic Sense and Sensibility: a charming, witty, and deeply relatable story of love and sisterhood starring Daisy Edgar-Jones and Esmé Creed-Miles.

*Schedules are subject to change without prior notice.* 

COLUMBIA PICTURES “Resident Evil” scores a franchise best of PHP 77-M on its opening weekend in the Philippines

 

September 21, 2026 – Resident Evil keeps breaking records as it closes out the opening weekend at the top of the box office. Zach Cregger’s reinvention of the beloved franchise earned PHP 77,108,134, 313, making it the biggest Resident Evil opening weekend in the Philippines.

The horror film dominated the screens over the weekend, taking 72% of the market share. Fans of the original video games, Zach Cregger film enthusiasts, and horror aficionados flocked to the cinemas to see the latest offering of the man behind “Barbarian” and “Weapons.” The film has also garnered a Rotten Tomatoes Certified Fresh score of 96%, and an audience score of 91%

Watch the official trailer: https://youtu.be/xUhD0rM3qaA 

Resident Evil is now showing in Philippine cinemas, including IMAX and 4DX.

About Resident Evil:

From the mind of visionary filmmaker Zach Cregger (Weapons, Barbarian) comes a thrilling — and terrifying — reinvention of the Resident Evil franchise. In an all-new story, Resident Evil follows Bryan (Austin Abrams), a medical courier who unwittingly finds himself in an action-packed, non-stop race for survival as one fateful, horrifying night collapses around him in chaos.

 

From TriStar Pictures, Constantin Film, and Davis Films, Resident Evil hits theatres September 18, 2026.

Directed by: Zach Cregger   

Written by: Zach Cregger & Shay Hatten    

Produced by: Robert Kulzer, Zach Cregger, Roy Lee, Miri Yoon, Victor Hadida, Asad Qizilbash, Carter Swan

Executive Producers: Oliver Berben, Richard Wright, Robert Bernacchi

Cast: Austin Abrams, Zach Cherry, Kali Reis, and Paul Walter Hauser 

CINEMA EXHIBITORS ASSOCIATION OF THE PHILIPPINES, INC. A Day for Moviegoers, A Celebration of Cinema

 

National Cinema Day celebrated the moviegoers who continue to support the big-screen experience

Photo credit: Cinema Exhibitors Association of the Philippines

September 12, 2026 marked a historic day for Philippine cinema as the country celebrated its first-ever National Cinema Day (NCD), bringing moviegoers across the nation back to theaters and proving that the shared experience of watching films on the big screen remains very much alive.

More than simply a day of discounted tickets, NCD was CEAP’s way of giving back to the audiences at the heart of the local cinema industry, moviegoers who continue to choose the big screen, support theatrical releases, and make the shared experience of going to the movies possible. At its core, National Cinema Day was a celebration of cinema itself and the enduring, unparalleled appeal of the big-screen experience.

Spearheaded by the Cinema Exhibitors Association of the Philippines (CEAP), “National Cinema Day” brought together more than 100 participating cinemas nationwide, and CEAP extends its sincere appreciation to its government and industry partners, including the Film Academy of the Philippines (FAP), Film Development Council of the Philippines (FDCP), Movie and Television Review and Classification Board (MTRCB), and the Metropolitan Manila Development Authority (MMDA) through the Metro Manila Film Festival (MMFF), whose support contributed significantly to the success of the initiative. 

Photo credit: Cinema Exhibitors Association of the Philippines

For just ₱100 audiences were given the opportunity to watch films on the big screen, including current releases as well as selected previous and re-run titles. More than simply offering affordable moviegoing, NCD encouraged Filipinos to return to cinemas, reconnect with family and friends, and rediscover the joy of experiencing stories together in the cinemas.

A Strong Comeback for Filipinos, Proving That Cinema Lives On

The strong turnout and engagement throughout the day served as an encouraging reminder of the continuing place of cinemas in Filipino entertainment and culture. It served as a proof that audiences continue to value the experience of watching films with others, from the anticipation before the movie begins to the laughter, excitement, and emotions shared inside the theater. 

Photo credit: Cinema Exhibitors Association of the Philippines

“The incredible response to National Cinema Day shows that cinema remains a vital part of Filipino culture. Seeing packed theaters, families and friends enjoying films together, and audiences embracing the big-screen experience reaffirmed the enduring appeal of moviegoing. We are grateful to everyone who helped make this event a success, and CEAP remains committed to developing more initiatives that support our industry and enrich the moviegoing experience,” said Ms. Irene Jose, President of the Cinema Exhibitors Association of the Philippines (CEAP).

The celebration comes at an important time for the theatrical industry, which took a significant blow during the COVID-19 pandemic while also navigating the rapid growth and changing landscape of streaming services. “National Cinema Day” served as a powerful reminder that cinema is still very much alive, and that Filipinos are willing to come together to support the films and the people behind them.

The initiative also highlighted the importance of collaboration across the film industry. The success of NCD was made possible through the collective support of cinema exhibitors, producers, distributors, government agencies, artists, media organizations, content creators, and other industry partners. 

Photo credit: Cinema Exhibitors Association of the Philippines

Among those who showed their support for the celebration was actress Anne Curtis, Bella Padilla, Barbie Forteza, Karylle, Sassa Gurl, Michael Sager, Anton Vinzon, Mon Confiado, with other artists and cinema advocates who encouraged Filipinos to take part in “National Cinema Day.” On the day, Bella Padilla joined moviegoers at different cinemas to show her support for the nationwide initiative. 

More Than a Celebration of Movies

“National Cinema Day” was more than just a celebration of movies. It was a celebration of the people who make cinema possible, the audiences who keep it alive, and the shared experiences that can only happen in a theater. 

Photo credit: Cinema Exhibitors Association of the Philippines

With its strong public response, the inaugural celebration opens the door for more opportunities to bring audiences back to theaters and create new ways to celebrate the country's love for movies.

May this celebration be the beginning of more moments that remind us why there is nothing quite like watching a film in a theater, with a community, and on the big screen.

Here’s to more National Cinema Day! 

As the Cinema Exhibitors Association of the Philippines (CEAP) put it,

“Together, we celebrated cinema. Together, we strengthened the future of moviegoing in the Philippines.” 

“It was one of the best pieces of writing I’d ever seen,” says director David Ayer about emotional survival thriller “HEART OF THE BEAST,” starring Brad Pitt and dog Uber “Heart of the Beast” opens wide Sept. 23. Catch sneak previews on Sept. 19 and 20!

 

PARAMOUNT PICTURES

Director David Ayer and Brad Pitt on the set of Heart of the Beast

Photo credit: Paramount Pictures 

Director David Ayer believes that no great story should remain untold and once he read the script for Heart of the Beast, he knew that he wanted to be the person to tell this one. “It was simply one of the best pieces of writing I’d ever seen,” he says of the screenplay written by Cameron Alexander. “It didn’t just make me cry; it made me ugly cry. I’d have to stop and process a little bit, then start reading a few more pages.”

The director is well known for kinetic, hard-edged stories of brotherhood and perseverance, like the World War II action-adventure Fury and the gritty, documentary-style urban cop drama End of Watch. He recognized Sergeant Major James Belmont (Brad Pitt) and canine commando Odin (played by real dogs led by Uber, a majestic, 100+ pound German Shepherd) as brothers-in-arms, each willing to do whatever it takes to keep the other alive. 

German Shepherd Uber and Brad Pitt in Heart of the Beast

Photo credit: Paramount Pictures

Heart of the Beast tells the story of Special Forces officer James Belmont and his combat dog, Odin, who both get stranded deep in the Alaskan wilderness after a harrowing plane crash. Together, they are forced into a brutal fight for survival against the elements, in an intense adventure thriller that explores the unbreakable bond between a man and his best friend as they face their greatest battle yet.

Watch the trailer: https://youtu.be/VrbczgDt-Wo 

“After surviving the unsurvivable in Iraq and Afghanistan, they face yet another challenge together,” says Ayer of Belmont and Odin. “In my mind, James had made the dog a promise, something like, ‘If we survive this, I’m going to take you fishing.’ There’s something magnetic about being stranded in the wilderness. We’ve all been cold. We’ve all been lost. We’ve all been hungry. This film takes audiences on that journey and makes them wonder, could I survive this? But it’s also the story of devoted partners that never give up on each other, that care more about each other’s safety than their own and who would sacrifice themselves for the other in a heartbeat.”

Producers Damien Chazelle, the Oscar®-winning director of La La Land, and his partner Olivia Hamilton had the same reaction. “The simplicity of the script and its description of man versus wilderness grabbed us,” says Hamilton. “It didn’t try to be complicated, and it spoke to a broad audience. Yes, it’s an action and adventure movie, but there’s also a ton of heart.” 

Brad Pitt and German Shepherd Uber in Heart of the Beast

Photo credit: Paramount Pictures

Screenwriter Cameron Alexander says that part of his inspiration for the film was his longstanding love of the outdoors and fascination with military culture. His admiration for warriors like Navy SEALs and Green Berets is evident in the script.

“Those guys are incredible,” he says. “During America’s most recent wars, they were joined by combat dogs capable of incredible tasks. There hasn’t been a tale focusing on what happens to the soldiers or the dogs when they get out of the military. I became fascinated with their stories and I thought it could be a really unique portrayal of the PTSD they both can suffer from.”

Brad Pitt and German Shepherd Uber in Heart of the Beast

Photo credit: Paramount Pictures

There was another, more personal inspiration as well. “I wrote it at a difficult moment in my life,” Alexander says. “At the time, I felt like my only real friend was my dog Hoss. There was no complicated calculus. I just wanted to write about my dog. Hoss was having a lot of health problems, so all my spare money went to trying to fix him. Right when he passed away, Olivia and Damien came into my life. I felt like I took care of Hoss and, after his death, he took care of me. He made my dreams come true. So I hope the audience takes away the message to keep fighting for the things that you love and to never give up. That’s the core of the film.”

For Pitt, the emotional journey Belmont and Odin go through together is ultimately what makes the film more than a survival story. “For me, this was a love story above and beyond a survival story,” he says. “And my hope is that that’s felt and that that’s experienced.”

Catch Heart of the Beast in sneak previews in the following cinemas on September 19 and 20: 

Heart of the Beast opens nationwide in cinemas September 23. #HeartOfTheBeast 

Photo and Video Credit: “Paramount Pictures”