Delightful facts about URC’s classic snacks

Filipinos love to eat. This appetite has turned classic Pinoy treats into go-to snacks to satisfy cravings and food habits. For some, these goodies not only satisfied their tastebuds, but have become part of life’s unforgettable moments.

The classic treats you’ve grown to love might just be some of Universal Robina Corporation’s (URC) variety of food and drinks. Get to know more about these delightful goodies with these interesting facts!

Chiz Curls

Did you know that your fave childhood snack, Chiz Curls, is URC’s first branded snack product? And the kiddie characters in the packaging? They have names: Carl and Curlette! So, the next time you grab a bag of Chiz Curls, remember to say hi to them!

Chiz Curls is URC’s first branded snack product

Chippy

Since the 60s, the crowd-favorite Chippy has been part of barkada trips, recess moments, and weekends at home watching morning cartoons and anime. Good thing it’s always been such an affordable and yummy snack! Speaking of which, Jack 'n Jill named the snack Chippy because it was sold at a friendly price during its launch back then.

 

Launched in the 60s, Jack ‘n Jill Chippy Barbeque has been one of the staple snacks of Pinoys

Cream-O

Remember the hexagonal box filled with Cream-O you get after finishing all chores or doing great in school? Those were good times, indeed. History tells that the first Cream-O product URC released are the chocolate-coated cookie sandwiches packed in those iconic hexagonal boxes. These are now called Cream-O Premium, a limited-edition Cream-O variant. You can grab this, and many other cookie variants of Cream-O, in select stores nationwide.

Aside from its well-loved Vanilla flavor, Cream-O is has several cookie variants.

Great Taste Coffee

Great Taste Coffee has always been one of the Filipinos' go-to coffee brands. This popular coffee brand has many firsts in the Philippine coffee market, pioneering the 3-in-1 coffee mixes and Twin Packs. It is also the first to launch White coffee, a creamier coffee mix formulated to cater to the taste buds of coffee drinkers.

URC expands its portfolio of “firsts” by pioneering Great Taste White.

 Blend 45

Speaking of coffee, did you know that Blend 45 was the largest-selling coffee brand in the market when it was launched in the 60s? For years, Blend 45 had the monicker “Pinoy Coffee”! So, why not make a mug and enjoy reminiscing the good old times with Blend 45?

Blend 45 is URC’s first coffee brand launched in the 60s

C2

Since its launch in 2006, the C2 brand has long been a well-loved ready-to-drink tea of Filipinos. But did you know that apart from the Philippines, there are also lots of C2 fans across Southeast Asia? It’s also quite popular in Vietnam! So, when traveling is allowed again and you get the chance to visit the country, make sure to grab a bottle of some of their unique C2 flavors while you enjoy the sights of your trip! 

C2 is the first ready-to-drink tea beverage in the Philippine market.

Maxx 

Are you busy with school or work? You can brighten up your day with enjoyable treats like Maxx Candy. It is one of URC’s first candy brands launched in 1993. And the late actor, Max Alvarado, was one of the first endorsers of Maxx. 

URC launched candy brand Maxx in 1993

Nips

Filipinos are known to have a sweet tooth with a particular liking to chocolate. One of the go-to sweets of Pinoys is Nips. First launched in the 1960s, Nips is URC’s first branded chocolate. The name came from the reversed word spin, which is the first step in the manufacturing process of these candy-coated chocolate lentils. 

Jack ‘n Jill Nips has been delighting chocolate lovers since the 60s.

Nova

Jack ‘n Jill’s Nova, the first locally manufactured multigrain snack in the Philippines, has made a name for itself amongst the healthy snacks available in the market. Each chip is made from 4 fiber-rich grains making it a delicious guilt-free snack so you can have as much as you want!

Fiber-rich snack Jack ‘n Jill Nova is the first multigrain snack in the Philippines.

Satisfy your cravings for these classic Pinoy snacks the next time you visit the supermarket near you. For a more convenient shopping experience, you can also order these online.

 

For 65 years, snack and beverage maker URC has been delighting Filipino consumers with good food choices. As an innovator, the company intends to always offer something fresh and delightful for everyone.

Enjoy a variety of classic Pinoy snacks and well-loved treats from URC.

World Vision’s Global 6K Run extends registration to August 31, 2021!

 

World Vision in the Philippines is extending the registration for the Global 6K Run to August 31, 2021. Global 6K Run is a virtual run that invites the public to unite for clean water in the country, especially in the most vulnerable communities. 

World Vision, through the Global 6K Run, aims to make clean water more accessible by raising funds to build multiple water facilities in Laurel, Batangas, and other communities in need. These facilities will not only provide drinking water but also water for hygiene and sanitation purposes, especially since one effective way to prevent the spread of COVID-19 is through proper handwashing and hygienic practices.

This virtual running event also aims to promote fitness and health during the pandemic while raising funds for the needs of World Vision’s most vulnerable children and communities.

Interested participants can now register for the Global 6K Run until August 31, 2021, by visiting https://wvph.co/g6kph. There are several run categories to choose from: 6K, 12K, 24K, or 60K, which can be tracked by any available fitness tracker app or indoor running equipment. Individuals who will submit proof of completion of the run will get an electronic certificate. They can also receive an event shirt if they purchased it as an add-on during registration. Participants will be given one month, from September 1 to 30, to complete their desired distance. 

World Vision Celebrity Ambassador Enzo Pineda, a staunch supporter of the child-focused organization’s initiatives for health and wellness, invites the public to join the cause and unite for clean water for many vulnerable children and individuals.

“I’m supporting the Global 6K Run because I want to encourage our fellow Filipinos to give and help those who are in need. I also understand the value of clean water because it is essential to life. Giving the children and their community access to clean water will be a huge help during this pandemic where health is a priority,” Enzo Pineda shared. “I encourage everyone to join because their help will go a long way. It also feels amazing to be a blessing to others.”

Anyone can register to participate in this global advocacy event and contribute to World Vision’s goal of providing clean water in their assisted communities. Since it is a virtual run, the participants can walk or run whether indoors or outdoors and use running or steps app to monitor the distance, provided that they strictly adhere to prescribed community quarantine protocols in their area. 

“We thank God for your support to the World Vision Global 6K Run. Through this initiative, we can help thousands of children across the Philippines to access clean water and facilities for sanitation and hygiene. And it's a bonus that we can enjoy this activity while keeping ourselves fit, strong, and healthy during this challenging time,” said Mr. Rommel Fuerte, National Director of World Vision Development Foundation, Inc.

For more updates on the event, like and follow World Vision Run event page on Facebook, www.facebook.com/worldvisionrun. To know more about World Vision and its other initiatives, you may visit www.worldvision.org.ph or follow World Vision’s official social media pages /worldvisionph on Facebook, @worldvisionphl on Instagram, and @worldvisionph on Twitter.

About World Vision

World Vision is a Christian relief, development, and advocacy organization dedicated to working with children, their families, and communities to overcome poverty and injustice. Inspired by its Christian faith and values, it is dedicated to working with the world’s most vulnerable people. It serves and collaborates with all people regardless of religion, race, ethnicity, or gender. 

MSMEs come together for the World Vision and ComCo SEA Cause Marketing for Good initiative

As part of their initiative to support MSMEs, global development and advocacy organization World Vision and regional integrated communications agency ComCo Southeast Asia held the Cause Marketing for Good Virtual Conference to give MSMEs the chance to do good for themselves and for others. Different experts from renowned brands and agencies around the country joined the event and shared information, experiences and learnings about cause-related marketing or CRM to help equip MSMEs on how to champion social issues through their marketing efforts.

It’s been over a year since COVID-19 struck and people all around the world are still trying to cope. Millions were left jobless as businesses closed down in the middle of the pandemic. In the Philippines, micro, small and medium enterprises or MSMEs were hit especially hard as they try to keep their businesses afloat while facing huge hurdles brought about by economic downturn, quarantine regulations, and the pandemic itself. But even when faced with these challenges, MSMEs from around the country have come together to find ways to give back to vulnerable communities.

“We at World Vision together with ComCo Southeast Asia and our esteemed speakers are honored to present this online conference in hopes that it will inspire MSMEs to start or to strengthen their own cause marketing initiatives,” shared World Vision National Director Rommel Fuerte. “Likewise, we thank all our corporate partners throughout the years for working with us in various initiatives that promote children's wellbeing. As we lift each other this time of pandemic and look after vulnerable families, communities and all children, may God sustain us and be our ultimate source of strength, wisdom and peace.”

The online conference included sessions on defining CRM and developing and implementing a CRM campaign by Angela Totanes, marketing manager of Robinsons Supermarket; CRM’s impact on brand image, sales and consumer behavior by David Viray, head of branding and creatives at AirAsia; the results of their study “Cause Marketing & Driving Digital Uplift” by Miko David, president and co-founder of David and Golyat; and how to use e-commerce to forward your cause by Yshana Wong, Lazada Philippines’ strategic partnerships senior associate. There was also a panel on how to create effective CRM campaigns featuring experts and practitioners of the field such as Ferdinand Bondoy, regional integration and chief executive director, partner and co-founder of ComCo Southeast Asia for public relations and Third Domingo, founder and CEO of IdeasXMachina for creatives.

“Doing cause oriented projects is not a nice to have anymore. It is a must, especially at these challenging times. It is each one's responsibility to help rebuild the society, as business will only flourish if the economy is in place,” shared Ferdinand Bondoy. “Now more than ever, cause-related marketing is becoming an important tool because it not only lets businesses nurture deeper relationships with their consumers, but it also allows them to bring more attention to social causes, doing some good in the process. It’s a good time for businesses to start integrating social causes into their plans and help make a significant change to our country and our world when it’s needed the most.”

Mr. Bondoy also announced the upcoming Igniting Social Good Project – a competition for MSMEs that joined the virtual conference, where participants will create an original cause marketing campaign that supports people and communities that have been affected by the pandemic. The chosen enterprise will win ComCo Southeast Asia’s ignite package – an integrated communications services package for MSMEs for the chance to make their winning cause marketing campaign come to life.

“We are excited to see so many companies interested in cause marketing and promoting social causes. As part of our advocacy for MSMEs, we created this competition in partnership with World Vision to support those enterprises who want to do good and be a driving force for social change,” added Mr. Bondoy.

World Vision and ComCo Southeast Asia’s Cause Marketing for Good campaign aims to support and teach MSMEs how to make their businesses relevant through effective and sustainable cause-related marketing campaigns that can rally support from the public.

To know more about World Vision and ComCo Southeast Asia’s partnership, visit www.worldvision.org.ph or follow World Vision’s official social media pages /worldvisionph on Facebook, @worldvisionphl on Instagram, and @worldvisionph on Twitter. For more information on World Vision Philippines and its other initiatives, call the World Vision hotline number at 8372-77-77 or Ms. Wichelle Cruz, Private Sector Partnerships Manager, at 0917-511-6640.

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(From top left) Robinsons Supermarket Marketing Manager Angela Totanes, AirAsia Head of Branding and Creatives David Viray, Lazada Strategic Partnerships Senior Associate Yshana Wong, ComCo Southeast Asia Regional Integration & Chief Executive Director Ferdinand Bondoy, World Vision Ambassador Gelli Victor, World Vision Resource Development Director Jun Godornes, IdeasXMachina Group Of Hakuhodo CEO Third Domingo, World Vision National Director Rommel Fuerte and David and Golyat President and Co-Founder Miko David

About World Vision

World Vision is a Christian relief, development, and advocacy organization dedicated to working with children, their families, and communities to overcome poverty and injustice. Inspired by its Christian faith and values, it is dedicated to working with the world’s most vulnerable people. It serves and collaborates with all people regardless of religion, race, ethnicity, or gender.

About ComCo Southeast Asia

ComCo Southeast Asia or ComCo SEA is a trailblazing and global award-winning integrated communications agency powered by the coalition of premier brand architects, inspired storytellers, and communication trailblazers in the region. Based in the Philippines with affiliate network presence in Singapore, Thailand, Malaysia and Indonesia, ComCo SEA takes the lead in the innovation of premier brands and growth of up-and-coming businesses through the emerging global disciplines of New PR – a strategy based, content-driven, and channel-agnostic way of doing PR, and Smart Social – a holistic, authentic and integrated approach in the maximization of digital and social channels, to effectively reach and engage audiences and help influence change. To know more about ComCo Southeast Asia, visit www.comcosea.com.