Thursday, March 30, 2023


THE COUNTDOWN IS ON – “PETER PAN & WENDY” 

PREMIERES ON DISNEY+ IN ONE MONTH

 

Character Posters for Studio’s Live-Action Reimagining, Including Peter Pan, Wendy Darling, Captain Hook, and Tinker Bell Available Now

“Peter Pan & Wendy” Streams Exclusively on Disney+ Beginning April 28, 2023


 


Philippines. March 29, 2023 – Today, Disney+ released character posters for “Peter Pan & Wendy.” In one month, the studio’s live-action reimagining of the J.M. Barrie novel and the 1953 animated classic directed by David Lowery (“The Green Knight,” “Pete’s Dragon”), will begin streaming April 28, 2023, exclusively on Disney+. Check out the posters of Peter Pan, Wendy Darling, Captain Hook, Tinker Bell, Smee, Tiger Lily, John Darling, Michael Darling, and the Lost Boys (Curly, Nibs, Slightly, Tootles, Bellweather, Birdie, and the twins), and get ready to experience the timeless adventure featuring the beloved characters like never before!

 






“Peter Pan & Wendy'' introduces Wendy Darling, a young girl afraid to leave her childhood home behind, who meets Peter Pan, a boy who refuses to grow up. Alongside her brothers and a tiny fairy, Tinker Bell, she travels with Peter to the magical world of Never Land. There, she encounters an evil pirate captain, Captain Hook, and embarks on a thrilling and dangerous adventure that will change her life forever. The film stars Jude Law (“Fantastic Beasts: The Secrets of Dumbledore”), Alexander Molony (“The Reluctant Landlord”), Ever Anderson (“Resident Evil: The Final Chapter”), Yara Shahidi (“Grown-ish”), Alyssa Wapanatâhk, Joshua Pickering (“A Discovery of Witches”), Jacobi Jupe, Molly Parker (“House of Cards”), Alan Tudyk (“Rogue One: A Star Wars Story”), and Jim Gaffigan (“The Jim Gaffigan Show”). “Peter Pan and Wendy” is directed by David Lowery from a screenplay by David Lowery & Toby Halbrooks (“The Green Knight”) based on the novel by J. M. Barrie and the animated film “Peter Pan.” The producer is Jim Whitaker (“Pete’s Dragon”), with Adam Borba (“A Wrinkle in Time”), Thomas M. Hammel (“Thor: Ragnarok”), and Toby Halbrooks serving as executive producers.


 

 

 


Adam Sandler and Jennifer Aniston are back for more in MURDER MYSTERY 2. Premieres on March 31 on Netflix.  







Directed by Jeremy Garelick

Produced by Adam Sandler, Jennifer Aniston, Tripp Vinson, James D. Stern, James Vanderbilt, A.J. Dix, Allen Covert

Executive Producers: Barry Bernardi, Kevin Grady, Julie Goldstein, Lucas Smith, Charlize Theron, Beth Kono, Tim Herlihy, Kyle Newacheck

Starring Adam Sandler, Jennifer Aniston, Mark Strong, Mélanie Laurent, Jodie Turner-Smith, John Kani, Kuhoo Verma, Enrique Arce, Zurin Villanueva, Tony Goldwyn, Annie Mumolo with Danny Boon and Adeel Akhtar




Synopsis: Four years after solving their first murder mystery, Nick and Audrey Spitz (Adam Sandler, Jennifer Aniston) are now full-time detectives struggling to get their private eye agency off the ground when they’re invited to celebrate the wedding of their friend the Maharaja (Adeel Akhtar) on his private island. But trouble follows the Spitzes again when the groom is kidnapped for ransom soon after the festivities begin — making each glamorous guest, family member, and the bride herself a suspect. MURDER MYSTERY 2 sends Nick and Audrey Spitz on a high-stakes case that finally gives them everything they’ve ever dreamed of: a shot at their detective agency finally becoming successful…and their long-awaited trip to Paris. The film is directed by Jeremy Garelick and also stars Mark Strong, Mélanie Laurent, Jodie Turner-Smith, Kuhoo Verma, with John Kani, and Dany Boon.



Photos courtesy of Netflix





Mark Your Calendar!

Streaming WrestleMania® Goes Hollywood

Live on Disney+ this April 2-3

 

 



Philippines. March 30, 2023 – Get ready for a thrilling weekend with WrestleMania® Goes Hollywood on Disney+! This Sunday and Monday, April 2-3, 2023, 8AM PHT, WrestleMania® 39 will be available for Filipino audiences exclusive on Disney+. Live from SoFi Stadium, California, WrestleMania® 39 will see fans from all 50 US states and more than 58 countries attend the event on top of global fans who will catch the highly anticipated program on the platform.

 

Fans tuning-in to WrestleMania® 39 on Disney+ will see matches including Undisputed WWE Universal Champion Roman Reigns against Cody Rhodes; United States Champion Austin Theory against John Cena; Seth “Freakin” Rollin face social media megastar Logan Paul; SmackDown Women’s Champion Charlotte Flair against Rhea Ripley; Raw Women’s Champion Bianca Belair against Asuka; Rey Mysterio against his son Dominik Mysterion; plus many more!

 

Make sure to catch WrestleMania® 39 on Disney+ this week.

 

Tuesday, March 28, 2023

 MEET THE STELLAR CAST OF “AIR”


Meet the star-studded cast and the characters they play in “AIR,” the latest film directed by award-winning director Ben Affleck, through these newly released character posters. 


[Watch the official trailer of “AIR” here: https://youtu.be/7OKPknt7EtU]


Check out the illustrated poster for the film as well (attached). 


The ticketing site for “AIR” is already live at www.airmovie.com.ph. Don’t forget to calendar your “AIR” movie date!


About “AIR”


From award-winning director Ben Affleck and starring Matt Damon, “AIR” reveals the unbelievable game-changing partnership between a then-rookie Michael Jordan and Nike’s fledgling basketball division, which revolutionized the world of sports and contemporary culture with the Air Jordan brand.




“AIR” also stars Ben Affleck, Jason Bateman, Chris Messina, Marlon Wayans, with Chris Tucker and Viola Davis in a moving story that follows the career-defining gamble of an unconventional team with everything on the line, the uncompromising vision of a mother who knows the worth of her son’s immense talent, and the basketball phenom who would become the greatest of all time.




Affleck directed from a screenplay by Alex Convery. “AIR” is produced by Peter Guber, Jason Michael Berman, David Ellison, Jeff Robinov, Madison Ainley, Damon and Affleck.


In Philippine cinemas April 19, "AIR" is distributed by Warner Bros. Pictures, a Warner Bros. Discovery company.


Join the conversation online and use the hashtag #AIRMovie


Photo & Video Credit: “Warner Bros. Pictures”

Monday, March 27, 2023

FIERCE FIGHTERS: INTRODUCING THE WOMEN OF “DUNGEONS & DRAGONS”


Fearless forecast from Dungeons & Dragons: Honor Among Thieves producer Jeremy Latcham: Michelle Rodriguez’s Barbarian warrior Holga Kilgore is “going to be someone fans will really fall for.” 


[Watch the film’s Final Trailer at https://youtu.be/XyTz-RRzrXg]


MICHELLE RODRIGUEZ (HOLGA THE BARBARIAN)


 


Famed for her work as Letty in the Fast & Furious films, Rodriguez possessed the charisma and the athleticism to play an unstoppable warrior who is supremely skilled in combat. On the battlefield, Holga’s inner rage takes over, giving her almost superhuman strength and resilience. “Michelle has this inherent toughness that she brings to the table,” Latcham says. “She’s just a badass.”


Although Holga is formidable, lethal, and intimidating, above all, she is deeply loyal to those she loves. When the film opens, Holga and her best friend, the bard Edgin (played by Chris Pine) are locked away in the notorious prison Revel’s End. Although the duo had once been the leaders of a merry band of well-meaning thieves, their circumstances changed dramatically after a heist gone wrong.


“He’s like her brother in a sense,” says Rodriguez of her character’s relationship with Edgin. “She’d never admit it, but when you’re shunned by the world and you find acceptance somewhere, it’s a beautiful thing.”  


The two lead a scrappy band of unlikely heroes – including a paladin (Regé-Jean Page), a sorcerer (Justice Smith) and a Druid (Sophia Lillis). Together, they undertake an epic heist to retrieve a lost relic, but things go dangerously awry when they run afoul of the wrong people.


SOPHIA LILLIS (DORIC THE DRUID)





As a Tiefling, Lillis’ character Doric has curved horns that sprout from her skull and as a Druid wields magic derived from nature. “Her go-to forms of combat are her slingshot gauntlet and turning into different animals,” explains Lillis. 


She’s also the group’s truth-telling shapeshifter. “With all these people who blow things up and make horrible plans, you really need one person there who's just completely deadpan, saying, ‘This makes no sense,’” Lillis says. “Doric, the way she was written, she’s a really fun character to work with because I got to be that deadpan person.”


Although Tieflings are typically loners, Doric was taken in as a young child by a group of wood elves, a race now under threat by Edgin and Holga’s nemesis Forge (played by Hugh Grant). And that is the thing that ultimately motivates her to sign up with Edgin, Holga and the rest of the gang. “She would do whatever she can to protect them because they helped her when she was a kid,” says Lillis, herself an experienced D&D player. “Tieflings usually are independent, but she really wants a family. She wants a home. So when these bunch of idiots come to her and say, ‘We want to take down Forge,’ she goes along with them, and it ends up being something more.”


THE HEART OF IT ALL


Pine, who is also one of the film’s executive producers, has nothing but high praise for the characters and cast of the film. At the heart of it all, Pine notes, is the camaraderie and comedy that develops among a memorable group of characters who truly come to care about one another as the eclectic members of a found family. “You have a story about a ragtag group of people that are going up against immense odds and immense nemeses and very much looks like they’re not going to be able to succeed,” he says. “This is a fun film. This is big, emotive great old-fashioned moviemaking.”


Dungeons & Dragons: Honor Among Thieves, distributed in the Philippines by Paramount Pictures through Columbia Pictures, opens nationwide March 29. Connect with #DnDMovie and tag @paramountpicsph


Photo & Video Credit: “Paramount Pictures International”






Sunday, March 26, 2023

SEASON THREE OF HIT KOREAN        MEDICAL DRAMA 

“DR. ROMANTIC 3” TO DEBUT ON DISNEY+

 

From the director of “Extraordinary Attorney Woo” comes a third season of the major medical drama that has taken Korea by storm

 



Philippines, 23 March 2023 – Following a remarkable first two seasons, the third season of the hit Korean medical drama Dr. Romantic 3 will begin streaming from late April on Disney+.

Continuing the story of Boo Yongjoo, a highly accomplished surgeon who gives up his prestigious position at Seoul’s top medical center and relocates to Doldam Hospital, a remote hospital in a rural province, Dr. Romantic 3 is set to come back strong with new doctors, a captivating new antagonist, and an unmissable romance.

Starring Han Sukkyu (Deep Rooted Tree) as Boo Yongjoo, the only surgeon in South Korea to become triple board certified in general surgery, cardiothoracic surgery and emergency medicine; Ahn Hyoseop (Business Proposal) as Seo Woojin, a slandered doctor who is trying to rebuild his life under Yongjoo’s tutelage; Lee Sungkyung (Call It Love) as Cha Eunjae, a second-year surgery fellow who frequently competes with Woojin but who has issues when she performs surgery, Dr. Romantic is written by Kang Eunkyung (Bread, Love and Dreams) and Lim Hyemin and is directed by Yoo Inshik (Dr. Romantic 1&2, Extraordinary Attorney Woo) and Kang Boseung (Why Her). 

 

Slated to debut in late April with new episodes being released every Friday and Saturday, fans of Dr. Romantic can also enjoy Call It Love about a girl driven to revenge but who falls in love with her intended victim; Soundtrack #1 about two friends who are secretly in love with each other; and Big Bet about a serial entrepreneur whose life is turned on its head when he is arrested for murder – all streaming now on Disney+.

Enjoy Dr. Romantic 3 from late April on Disney+.

Friday, March 24, 2023

 From a Disruptive PR Agency Start-Up to a Powerhouse Group of Communication Companies

COMCO Marks Epic 7 Years with the Launch of TARO AOX Digital + Integrated Communications 

 


In just seven years, COMCO Southeast Asia, from being a trailblazing and disruptive PR Agency start-up, has transformed into COMCO Mundo League of Enterprises, a global award-winning powerhouse group of communication companies and is now marking its seventh year with the official launch of TARO AOX Digital + Integrated Communications.

TARO AOX Rises

TARO AOX Digital + Integrated Communications is the newest addition to the COMCO Mundo League of Enterprises, alongside COMCO Southeast Asia (SEA), COMCO Middle East and Africa (MEA), and SEA Wave Pop Culture Studio, among others, and it specializes on digital marketing, integrated communications, and technology and digital PR. It also offers social media management, influencer marketing, content marketing, digital activation, media planning and buying, video storytelling, multimedia arts, virtual event staging, and website and platform development. 

TARO AOX is already in full swing and has been servicing clients such as Samsung Mobile, Sun Life Asia Service Center Philippines, Lamoiyan Corporation’s Licealiz Anti Head Lice Shampoo, and APLGO. 

COMCO Southeast Asia’s Epic 7th Year

 


COMCO SEA, the PR and events company of COMCO Mundo League of Enterprises, continues to champion New PR and Smart Social and also offers services such as Events and Activation, Branding, and Special Advertising Executions. The multi-awarded agency continues to make waves in the region as it recently won inter-agency pitches and acquired accounts such as Sony Philippines, Uratex Mattress, Uratex Monoblock, Alaxan, Century Tuna, and LaLiga. COMCO SEA also continues to manage a portfolio of highly regarded brands and organizations like Jobstreet, Remy Martin, Teleperformance, AXA, European Union, Eastern Communications, ASEANA City, Philusa Corporation, Babyflo Cotton, RHEA Generics, RHEA Vitamins, World Vision, and WWF-Philippines. 

COMCO Southeast Asia is also gearing up for the prestigious and much coveted PRCA APAC (Public Relation and Communications Association Asia-Pacific) Awards as it has been cited as a regional finalist for the Medium Consultancy of the Year Award; the PR / Communications Leader Award for Ferdinand L. Bondoy, the COMCO Mundo League of Enterprises Group Chief Executive Director and Lead Strategic Communications Counsel / Partner and Co-Founder; the Media Relations Award for  the Agency’s Meaningful Storytelling with COMCOmigos initiative; and the Diversity, Equity and Inclusion Award for COMCO’s long-time client/brand partner Teleperformance. 

The Growth of the COMCO Brand in Middle East and Africa 

Established in 2021, COMCO Middle East and Africa led by its Managing Director / Partner and Co-Founder, Tricia Cusi-Jimenea, has successfully brought the COMCO brand into this market and has been regarded as among the major players in the region’s PR and marketing industry. 

In a span of two years, the Agency has serviced a total of 30 brands which includes Empire Entertainment, Middle East Film & Comic Con, Metacon, Central Park, Dubai London Hospital, Shop Electric Pawn, Ezra, Hyde and The Wizarding World in the Mall of Emirates, to name a few. 

An Industry Leader 

 


COMCO has a major role in the PR and Communications industry here in the Philippines, in Asia-Pacific and across the globe. COMCO Mundo’s Ferdinand L. Bondoy is currently serving as the Corporate Secretary and PR and Digital Committee Head of the International Association of Business Communications (IABC) Philippines, Regional Board Member as well as Workplace and Culture Committee Member of the Public Relations & Communications Association Asia Pacific (PRCA APAC) based in Singapore, and Online Events Head and Member of the Chartered Institute of Public Relations (CIPR) International headquartered in the United Kingdom. 

“In just 7 years, we have already garnered 100 brands and 150 metals and have produced 110 graduates from our long-running and award-winning Camp COMCO Mentorship Program. We thought we’ve already done it all, but as they say, we’re just getting ready for the most exciting part. We are empowered to do more and bigger things for the industry and with my great team beside me, we are definitely up for the challenge. Our 10-year master plan is just in its second phase and there’s still a lot of bigger things in the pipeline, to be unveiled very soon,” stated Ferdinand L. Bondoy, COMCO Mundo League of Enterprises Group Chief Executive Director and Lead Strategic Communications Counsel / Partner and Co-Founder. 

“As COMCO grows exponentially in its seventh year, its success also means the growth of its people, a value that inspired the company to create a benefits and compensation program upgrading for its team which includes health benefits extended to dependents, wellness allowance, leave conversion and acquired leaves for critical illness or long-term hospitalization, group insurance, retirement fund, overseas team travel, stock options, and partnership leadership opportunities, among others, which can be considered as the most comprehensive in the industry,” shared Joan Icotanim-Maslang, COMCO Mundo League of Enterprises Corporate Services Director and Comptroller / Partner. 

To learn more about COMCO Southeast Asia, visit comcosea.com. Follow them on social media: facebook.com/comco.southeastasia on Facebook, linkedin.com/company/comcosea, and @comco_sea on both Instagram and Twitter.

To learn more about COMCO Mundo, go to comcomundo.com. Follow them on social media: facebook.com/COMCOmundo on Facebook, linkedin.com/company/comcomundo, and @comco_mundo on Instagram. 

 

Show off your epic Nightography photos and get the chance to win the latest Galaxy S23 Series

Join the #ShareTheEpic Nightography Challenge on TikTok until April 2, 2023!

 


Are you ready to stretch your creativity and capture epic moments after dark? Whether you’re capturing city lights, the night sky or an epic party, show off your Nightography skills and join the #ShareTheEpic Nightography challenge on TikTok! Don’t miss this chance to win a brand new phone from the latest Samsung Galaxy S23 series!


Up for the challenge? All you have to do is create a video featuring a photo-dump or a slideshow of 23 epic moments! Here’s the kicker: all the photos should be shot at night or in low-light. Whether it's a stunning view, photos from a night out with friends or an exhilarating concert, the more creative your shots are, the better! In order for your submission to count, make sure that you are following @SamsungPH on TikTok, tag them in your post, include the hashtags #ShareTheEpic and #GalaxyS23 in your caption, and that your post is set to public so your entry can be verified.


Multiple entries are allowed as long as you register each unique entry on the website (https://samsung.com/ph). Participants can start uploading their posts from March 17 until April 2, 2023, with the judging period to commence on April 10, 2023 and announcement of winners on April 15, 2023. 


There will be a total of three winners from the contest, who will be awarded their prizes on May 15, 2023 in time for your summer getaways! The entire Galaxy S23 series is also up for grabs for hopefuls - the 1st place winner gets to take home a Galaxy S23 Ultra (256GB) valued at PHP 81,990, while the 2nd and third place winners will be awarded the Galaxy S23 Plus (256GB) and Galaxy S23 (128GB).


For the criteria, judges will be looking for the most creative entries (80% of the score) and brand integration (20%) so make sure to get creative; filters, effects, cool angles and focused photos could be the key to standing out.


The Samsung Galaxy S23 Series features the brand’s most advanced camera yet with a 200MP Adaptive Pixel Sensor in the Galaxy S23 Ultra that is able to capture epic moments with incredible precision, even in low light. It also offers the ultimate gaming experience thanks to the most powerful chipset ever in the Galaxy, the Snapdragon 8 Gen 2, all with an eco-friendly design and package.


Available in four stylish colors - Phantom Black, Cream, Green and Lavender - the Galaxy S23 Series boasts a sleek and modern design with upgraded front and back cameras. If that wasn’t cool enough, the new model has also been designed with the planet in mind as the latest series is made from recycled aluminum, glass and PET, as well as repurposed ocean-bound plastic. You certainly wouldn’t want to miss out on a chance to own the Galaxy S23 Series.


What are you waiting for? Start snapping your awesome night shots now for your chance to take home one of the Galaxy S23 series when you #ShareTheEpic on TikTok. For more information on the mechanics of the contest make sure to check out this link: spr.ly/S23ShareTheEpic and follow @SamsungPH on TikTok!



 

UNLIKELY HEROES: MEET THE GUYS OF “DUNGEONS & DRAGONS”

  



Any adventure worth its weight in gold requires likable characters, and Dungeons & Dragons: Honor Among Thieves has plenty.  


(Watch the film’s Final Trailer at https://youtu.be/XyTz-RRzrXg) 


When the movie opens, unfailingly optimistic bard Edgin (played by Chris Pine) and his best friend, the barbarian fighter Holga (Michelle Rodriguez), are locked away in the notorious prison Revel’s End, a result of the betrayal by the nefarious Forge Fitzwilliam (Hugh Grant), who took Edgin’s beloved daughter Kira to live as his ward in the great metropolis of Neverwinter where Forge installed himself as ruler. 


On a mission to take back what has been lost to him, Edgin escapes together with Holga. Along the way, they are joined in their quest by an insecure sorcerer, a paladin and a Tiefling. 


CHRIS PINE (EDGIN THE BARD) 





Leading the cast is Chris Pine, who plays extroverted bard Edgin Darvis. “He will make the best out of any situation,” says Pine of his character. “He might seem like he has his stuff together, but more often than not, he’s winging it. It makes him, I think, a likable thief.”


Although Pine is no stranger to blockbuster filmmaking – having starred as Capt. James T. Kirk in J.J. Abrams’ trilogy of Star Trek films and having played Steve Trevor in the Wonder Woman movies – he was new to the world of Dungeons & Dragons. In an ideal confluence of events, the same week he was offered the role in the new film, Pine happened to be hosting his nephew’s D&D group at his home. He decided to sit in on the campaign and was immediately hooked. 


“I ended up playing with my entire family – my parents, my sister, my nephew, the two Dungeon Masters that run the game for my nephew – and we had a blast,” Pine says. “It’s such an incredibly creative game. It’s a game that depends on performance and investment and allowing for whatever comes and not censoring yourself and having fun. It teaches so many things from camaraderie to friendship to strategizing to team building. It’s joyful.”



REGÉ-JEAN PAGE (XENK THE PALADIN)





Among the characters Edgin and his best friend Holga meet along the way is handsome paladin Xenk Yendar, played by breakout Bridgerton star Regé-Jean Page. Despite the character’s youthful appearance, Xenk is cursed with unnaturally long life after having narrowly escaped a ritual that transformed the residents of Thay into the undead. “Xenk is a very old man stuck in a young and virile man’s body,” says Page. “He is sworn to heroism. He’s infuriatingly upright, moral, a perfect paladin hero. Within D&D, paladins are known for being slightly overly heroic and showy. The joy of Xenk is that he’s all those things yet utterly unaware of them. He exists mostly to infuriate our group by being the hero that they’re not quite.”



Says Pine of the paladin member of their quest, “Xenk is the perfect man personified, and Edgin, who might like to believe himself to be a great version of the species, has to encounter the guy. He just hates the fact that Xenk has his stuff together. So, Edgin uses his nephecibility and his wit to try to cut this guy down to size—but he’s incapable of being cut down to size.”


JUSTICE SMITH (SIMON THE SORCERER) 





While Xenk exudes confidence, half-elf wizard Simon Aumar does not. He often struggles to perform even basic magic, despite the fact that wizarding runs in his blood – he is descended from the great sorcerer Elminster Aumar. “He is riddled with insecurity about his magic,” says actor Justice Smith who won the role. “He has internalized that he is never going to be enough and bathes in his own self-deprecation and has resorted to using his tricks for petty thievery.”


But Simon also displays a surprising level of acceptance about his own shortcomings. “The thing that I find beautiful about Simon is that he’s not necessarily upset that he’s not good at magic,” says Smith. “He really has come to terms with it, and I love the idea of someone who’s practical about where they’re at and not in a woe-is-me kind of way. But it definitely is his obstacle throughout the story, trying to come into his own power.”


A REAL D&D BONDING EXPERIENCE 


Once all the principal roles had been cast (including Rodriguez as Holga, Sophia Lillis as Doric, Chloe Coleman as Kira, and Daisy Head as Sofina), the filmmakers created a unique opportunity for the actors to bond, organizing a D&D campaign run by an experienced DM from Seattle, Wash.-based Wizards of the Coast. “We had the entire cast around the table, playing this unique one-shot adventure that she’d come up with for the team,” producer Latcham explains, noting that directors Jonathan Goldstein and John Francis Daley joined as the character Jarnathan, who represents the race of nomadic bird-people known as the Aarakocra.


“They were there for four-and-a-half, five hours around the table playing, getting to know each other, understanding each other’s sense of humor, understanding each other’s sense of timing,” Latcham says. “To see them all come together, having fun was a delight.”


Dungeons & Dragons: Honor Among Thieves, distributed in the Philippines by Paramount Pictures through Columbia Pictures, opens nationwide March 29. Connect with #DnDMovie and tag @paramountpicsph

 

Photo & Video Credit: “Paramount Pictures International”




TRANSFORMERS ONE is what most fans wanted to see, making it the best film in the franchise !

  By : Edgar Allan E. Yu  TRANSFORMERS ONE is nothing short of a cinematic masterpiece that revitalizes the beloved franchise by diving deep...